Latest about March Madness
March Madness Lifts Cable Viewing as Streaming Hits New Highs
Streaming hit 43.8% of TV viewing while broadcast fell to 20.5%, per Nielsen’s The Gauge
ESPN Men’s Tournament Challenge Sets New Record with 24.4 Million Brackets
Duke was the top pick for winning the men’s basketball championship
March Madness Lifts Cable’s Share of TV Viewing
But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge
NCAA: March Madness Sees Strong Audience Growth
Men’s Basketball Championship and Women’s Basketball Championship saw significant audience growth
Day 1 March Madness Viewing for Men’s Tournament up YoY to 21.3M
More than one third of viewers plan to watch both the men’s and women’s tournament
Sling TV Unveils New Auto Record Feature
In the run-up to March Madness, the feature will make automatically record games
Vizio Adds BetMGM Programming for March Madness
The lifestyle mini-series `3 Pointers’ produced in partnership with BetMGM will air exclusively on Vizio
YouTube TV Launches Multiview in Time for March Madness
Feature allows subscribers to watch up to four games at once; will be available on a limited basis
