March Madness
Latest about March Madness

Roku Launches NCAA March Madness Zone
By George Winslow published
The new branded destination features live scores, highlights, and streamlined navigation

Spectrum Launches Multiview for March Madness
By Tom Butts published
Available in the Spectrum TV App on Xumo Stream Box, Xumo TV, Apple TV, Roku, Xbox, Samsung, LG and Vizio smart TVs

March Madness Lifts Cable Viewing as Streaming Hits New Highs
By George Winslow published
Streaming hit 43.8% of TV viewing while broadcast fell to 20.5%, per Nielsen’s The Gauge

ESPN Men’s Tournament Challenge Sets New Record with 24.4 Million Brackets
By George Winslow published
Duke was the top pick for winning the men’s basketball championship

March Madness Lifts Cable’s Share of TV Viewing
By George Winslow published
But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

NCAA: March Madness Sees Strong Audience Growth
By George Winslow published
Men’s Basketball Championship and Women’s Basketball Championship saw significant audience growth

Day 1 March Madness Viewing for Men’s Tournament up YoY to 21.3M
By George Winslow published
More than one third of viewers plan to watch both the men’s and women’s tournament

Sling TV Unveils New Auto Record Feature
By George Winslow published
In the run-up to March Madness, the feature will make automatically record games
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