Latest about March Madness
NCAA: March Madness Sees Strong Audience Growth
Men’s Basketball Championship and Women’s Basketball Championship saw significant audience growth
Day 1 March Madness Viewing for Men’s Tournament up YoY to 21.3M
More than one third of viewers plan to watch both the men’s and women’s tournament
Sling TV Unveils New Auto Record Feature
In the run-up to March Madness, the feature will make automatically record games
Vizio Adds BetMGM Programming for March Madness
The lifestyle mini-series `3 Pointers’ produced in partnership with BetMGM will air exclusively on Vizio
YouTube TV Launches Multiview in Time for March Madness
Feature allows subscribers to watch up to four games at once; will be available on a limited basis
Three-Fourths of Consumers Plan to Watch March Madness
More than half plan to watch the games via streaming according an LG survey
Sinclair, Deloitte to Launch New Virtual Community for Sports Fans in the Metaverse
Deloitte and Sinclair will leverage Epic Games' Unreal Engine to to explore the future of gameplay and the fan experience through the metaverse
Effectv: March Madness is a Slam Dunk for Advertisers
About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research
