March Madness
Latest about March Madness

Three-Fourths of Consumers Plan to Watch March Madness
By George Winslow published
More than half plan to watch the games via streaming according an LG survey

Sinclair, Deloitte to Launch New Virtual Community for Sports Fans in the Metaverse
By George Winslow published
Deloitte and Sinclair will leverage Epic Games' Unreal Engine to to explore the future of gameplay and the fan experience through the metaverse

Effectv: March Madness is a Slam Dunk for Advertisers
By George Winslow published
About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research

March Madness Live Unveils New Features for 2022 Tournament
By Tom Butts published
Multi-game viewing, alerts and more interactivity on the docket

March Madness Streaming Scores Big on TV
By Michael Balderston published
The first two days of the tournament set records for streaming

Turner Sports Updates NCAA March Madness Live for Tourney’s Return
By Michael Balderston published
Redesigned multiplatform viewing experience to emphasis dynamic live video viewing

March Madness Crews to be Paid by CBS Sports, Turner Sports
By Michael Balderston published
Covers NCAA tournament, Final Four, Division II and Division III championships

March Madness Live Adds Multigame Viewing to Android, Amazon TV
By Michael Balderston published
The NCAA March Madness Live app is available across 17 platforms this year
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