Magna

Unit is believed to be the first of its kind in Southeast Asia

Social media advertising will grow by +14% to reach the $80B milestone and long-form streaming advertising will expand by +13% to hit the $10B milestone

National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023

The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies

Local TV will be down 21.4% while OTT ad spending will jump by 21.2% this year

A survey of more than 1,000 people found three new types of streaming ad formats outperformed traditional 30 second spots on TV

Gains in streaming and CTV advertising will not compensate for a 22.1% drop in local TV and a 5.8% decline in national linear TV

Foxtel’s deployment of an IP monitoring solution from TAG Video Systems is the largest monitoring solution of its kind in the southern hemisphere

Media owners’ U.S. ad revenues should still grow by 11.5% this year to pass the $300 billion milestone and local TV will see a 16% pop in 2022 according to Magna

Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022