Magna Magna: Local TV/Video Ad Sales to Spike by 26% to $23B in 2024 Social media advertising will grow by +14% to reach the $80B milestone and long-form streaming advertising will expand by +13% to hit the $10B milestone Magna Cuts 2023 National and Local TV Ad Spend Estimates National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023 IPG’s Magna Signs Up for Comscore’s Local TV Ratings Data The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies Latest about Magna Magna: National TV Ad Revenue to Rebound in 2021 By Michael Balderston published 7 December 20 COVID-19 vaccinations and return of global events will help boost ad revenue, MAGNA predicts Business National TV Ad Market to See 13% Dip, Per MAGNA By Michael Balderston published 15 June 20 Projects a rebound in 2021 Majority of Global Ad Sales Now Digital By Tom Butts published 17 June 19 Magna’s research illustrates maturity of digital ad platforms. 12Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Enhancements Made to Key 5G Convergence Standards 2FCC Unveils Agenda for May Open Meeting3Comcast Makes $1M Commitment to Military-Serving Nonprofits4Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV5Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses
Magna: National TV Ad Revenue to Rebound in 2021 By Michael Balderston published 7 December 20 COVID-19 vaccinations and return of global events will help boost ad revenue, MAGNA predicts
National TV Ad Market to See 13% Dip, Per MAGNA By Michael Balderston published 15 June 20 Projects a rebound in 2021
Majority of Global Ad Sales Now Digital By Tom Butts published 17 June 19 Magna’s research illustrates maturity of digital ad platforms.