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Local TV Measurement

Money
Dentsu to Use Comscore Data for Local TV Deals Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect
Comscore
Horizon Media Testing Comscore's Local TV Measurement Data Horizon is testing Comscore's local TV measurement solution as a new form of currency for 2023 planning and buying
Nielsen
Whitehardt Signs Agreement With Nielsen for Local TV Measurement The broadcast and digital media agency specializes in legal marketing and consulting for law firms

Latest about Local TV Measurement

Nielsen

Nielsen, Marquee Broadcasting Reach Multi-Year Local TV Measurement Deal

By Michael Balderston published 9 February 21

Will provide measurement services for all Marquee broadcast stations

Comscore Sets Local TV Measurement Deal With CoxReps

By Michael Balderston published 15 April 20

Comscore will provide full-service ratings and impressions data

Nielsen Finishes TV Measurement Update in U.S. Markets

By Michael Balderston published 3 October 19

New currency measurement now applied to 208 markets.

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