Latest about Local TV Measurement
CIMM, TVB Study Examines Local TV Measurement Problems, Solutions
Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems
Paris Olympics Viewing up 77% Over Tokyo
New top 20 data shows New Orleans leading all markets in local NBC station ratings through the first 11 days of broadcast coverage
Comscore Gets MRC Accreditation for National and Local TV HH Measurement
Comscore becomes the only TV measurement solution for local and national TV leveraging big data in its MRC-accredited measurements
Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement
The multi-market deal includes both renewals and the expansion of services in three new markets
Nielsen Improves Measurement of Local OTT Feeds
Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement
Comscore Expands 48-hour TV Measurement Reporting
For the first time all 210 U.S. local markets have data within 48 hours
Dentsu to Use Comscore Data for Local TV Deals
Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect
Horizon Media Testing Comscore's Local TV Measurement Data
Horizon is testing Comscore's local TV measurement solution as a new form of currency for 2023 planning and buying
