Latest about Local TV Measurement
Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems
New top 20 data shows New Orleans leading all markets in local NBC station ratings through the first 11 days of broadcast coverage
Comscore becomes the only TV measurement solution for local and national TV leveraging big data in its MRC-accredited measurements
The multi-market deal includes both renewals and the expansion of services in three new markets
Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement
For the first time all 210 U.S. local markets have data within 48 hours
Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect
Horizon is testing Comscore's local TV measurement solution as a new form of currency for 2023 planning and buying
