Latest about IAB
IAB Tech Lab Releases Live Event Ad Playbook
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events
IAB Releases ‘2025 Unified Media Planning Playbook’
Report takes a deep dive into cross-platform media planning and execution
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
RESEARCH Latest report also details what advertisers expect from CTV
IAB Releases Digital Advertising Invoice API Specifications for Public Comment
New industry framework is an important step forward in the effort to improve and speed up digital ad invoicing
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
IAB Double-Clicks on AI Efforts
The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy
IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 2025
Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion
IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024
Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024
