Latest about IAB
IAB: Proposed FTC Rules Could `Criminalize the Internet’
The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars
U.S. Podcast Advertising Revenue to Hit $4B by 2024
The IAB study reports that podcast ad revenue will exceed $2B in 2022
IAB Condemns Human Rights, Censorship in Nicaragua
Organization holds 48th General Assembly at new NAB HQ
Digital Video Ad Spend to Reach Nearly $50B in 2022
Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB
IAB: Digital Advertising in the U.S. Soared 35% to $189B in 2021
Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB
Advertisers to Spend Average of $18M on Digital Video, Per IAB Research
More than half of projected spending is expected to be on original content.
