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Stock

Digital Video Ad Spend to Reach Nearly $50B in 2022

By George Winslow published

Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB

Business
money

IAB: Digital Advertising in the U.S. Soared 35% to $189B in 2021

By George Winslow published

Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB

Business
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IAB: Linear TV Advertising Down 24% in 2020

By Michael Balderston published

CTV and digital video on the rise, however

Business
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Advertisers to Spend Average of $18M on Digital Video, Per IAB Research

By Michael Balderston published

More than half of projected spending is expected to be on original content.

Insights
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Report: 63 Million Now Watch Digital Video Programming Regularly

By Michael Balderston published

Analysis
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More Advertisers Using Video in Digital Campaigns

By Claudia Kienzle published

Survey shows nearly 60 percent of ad budgets devoted to video

Business
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IAB Seeks Public Comment on OTT Ad Guidelines

By Claudia Kienzle published

Standards
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IAB Releases New IAB Standard Ad Unit Portfolio

By Michael Balderston published

Standards
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