IAB

Latest about IAB

money
IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022

By George Winslow Published

Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020

Insights
money
Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising

By George Winslow Published

The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes

Business
FTC
IAB: Proposed FTC Rules Could `Criminalize the Internet’

By George Winslow Published

The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars

Regulatory & Legal
money
U.S. Podcast Advertising Revenue to Hit $4B by 2024

By George Winslow last updated

The IAB study reports that podcast ad revenue will exceed $2B in 2022

Business
IAB
IAB Condemns Human Rights, Censorship in Nicaragua

By TVT Staff Published

Organization holds 48th General Assembly at new NAB HQ

Events
Stock
Digital Video Ad Spend to Reach Nearly $50B in 2022

By George Winslow Published

Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB

Business
money
IAB: Digital Advertising in the U.S. Soared 35% to $189B in 2021

By George Winslow Published

Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB

Business
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IAB: Linear TV Advertising Down 24% in 2020

By Michael Balderston Published

CTV and digital video on the rise, however

Business
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Advertisers to Spend Average of $18M on Digital Video, Per IAB Research

By Michael Balderston Published

More than half of projected spending is expected to be on original content.

Insights
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Report: 63 Million Now Watch Digital Video Programming Regularly

By Michael Balderston Published

Analysis
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