IAB

The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions

AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report

TV Tech’s product and services news coverage from May 13 to 17

The group fills key positions with Cintia Gabilan as VP of Media Center, Arlene Mu, assistant general counsel, and Nadine Karp McHugh, executive in residence

Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023

IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture

The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair

Revenues were up 26% in 2022 according to IAB

Digital video advertising is growing twice as fast as the overall digital media ad spend