IAB Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes IAB: Proposed FTC Rules Could `Criminalize the Internet’ The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars IAB Condemns Human Rights, Censorship in Nicaragua Organization holds 48th General Assembly at new NAB HQ Grid List Latest about IAB IAB Condemns Human Rights, Censorship in Nicaragua By TVT Staff published 2 June 22 Organization holds 48th General Assembly at new NAB HQ Digital Video Ad Spend to Reach Nearly $50B in 2022 By George Winslow published 2 May 22 Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB IAB: Digital Advertising in the U.S. Soared 35% to $189B in 2021 By George Winslow published 12 April 22 Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB IAB: Linear TV Advertising Down 24% in 2020 By Michael Balderston published 4 September 20 CTV and digital video on the rise, however More Advertisers Using Video in Digital Campaigns By Claudia Kienzle published 1 May 18 Survey shows nearly 60 percent of ad budgets devoted to video IAB Seeks Public Comment on OTT Ad Guidelines By Claudia Kienzle published 5 April 18 Report: 63 Million Now Watch Digital Video Programming Regularly By Michael Balderston published 12 May 16 IAB Releases New IAB Standard Ad Unit Portfolio By Michael Balderston published 24 July 17 Advertisers to Spend Average of $18M on Digital Video, Per IAB Research By Michael Balderston published 29 April 19 More than half of projected spending is expected to be on original content. 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Scripps News Expands Documentary Production with New Longform Unit2GV Media Universe Becomes a Multiverse3Summit Preview: Explore the Metaverse with Chris Pfaff4Ateme Unveils Solution To Make Video Streaming Sustainable While Optimizing QoE5NextGen TV Comes to Rochester, N.Y.
IAB Condemns Human Rights, Censorship in Nicaragua By TVT Staff published 2 June 22 Organization holds 48th General Assembly at new NAB HQ
Digital Video Ad Spend to Reach Nearly $50B in 2022 By George Winslow published 2 May 22 Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB
IAB: Digital Advertising in the U.S. Soared 35% to $189B in 2021 By George Winslow published 12 April 22 Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB
IAB: Linear TV Advertising Down 24% in 2020 By Michael Balderston published 4 September 20 CTV and digital video on the rise, however
More Advertisers Using Video in Digital Campaigns By Claudia Kienzle published 1 May 18 Survey shows nearly 60 percent of ad budgets devoted to video
Report: 63 Million Now Watch Digital Video Programming Regularly By Michael Balderston published 12 May 16
Advertisers to Spend Average of $18M on Digital Video, Per IAB Research By Michael Balderston published 29 April 19 More than half of projected spending is expected to be on original content.
