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`IAB State of Data 2025’ Report Shows AI Use is Accelerating
By George Winslow published
The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions

IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
By George Winslow published
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation

IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement
By George Winslow published
89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report

TV Tech's Weekly Product Wrap-Up
By George Winslow published
TV Tech’s product and services news coverage from May 13 to 17

IAB Makes Three Appointments to Its Leadership Team
By George Winslow published
The group fills key positions with Cintia Gabilan as VP of Media Center, Arlene Mu, assistant general counsel, and Nadine Karp McHugh, executive in residence

U.S. Digital Advertising Revenues Hits High of $225B
By James Careless published
Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023

IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’
By George Winslow published
IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture

IAB Names John Halley New IAB Board Chair
By George Winslow published
The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair
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