Latest about IAB
IAB Releases Digital Advertising Invoice API Specifications for Public Comment
New industry framework is an important step forward in the effort to improve and speed up digital ad invoicing
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
IAB Double-Clicks on AI Efforts
The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy
IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 2025
Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion
IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024
Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024
`IAB State of Data 2025’ Report Shows AI Use is Accelerating
The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement
89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report
