Latest about IAB
IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
The multi-year project aims to replace today’s channel-by-channel measurement
IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported
IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry
RESEARCH Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns
IAB Tech Lab Launches New Measures to Combat Device Spoofing
Device Attestation support is now available for Apple and FireTV devices
IAB Urges Standards for CTV Ad Measurement
STANDARDS Association releases guide recommending adoption of Conversion APIs to improve ad measurement performance
Survey: Consumers Rank AI as a Major Influence on Their Shopping Decisions
New IAB study explores how advertisers and marketers need to adapt to the growing influence AI is on the retail and ecommerce market
IAB Lowers 2025 Ad Forecast Amid Tariff Turbulence
Social, CTV will still see double digit growth but linear TV will decline by 14% this year
IAB Tech Lab Releases Live Event Ad Playbook
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events
