Latest about IAB
Survey: Consumers Rank AI as a Major Influence on Their Shopping Decisions
New IAB study explores how advertisers and marketers need to adapt to the growing influence AI is on the retail and ecommerce market
IAB Lowers 2025 Ad Forecast Amid Tariff Turbulence
Social, CTV will still see double digit growth but linear TV will decline by 14% this year
IAB Tech Lab Releases Live Event Ad Playbook
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events
IAB Releases ‘2025 Unified Media Planning Playbook’
Report takes a deep dive into cross-platform media planning and execution
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
RESEARCH Latest report also details what advertisers expect from CTV
IAB Releases Digital Advertising Invoice API Specifications for Public Comment
New industry framework is an important step forward in the effort to improve and speed up digital ad invoicing
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
IAB Double-Clicks on AI Efforts
The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy
