IAB

Latest about IAB

IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well.
IAB Releases ‘Redefining Media Types’ Standard for Public Comment

By George Winslow Published

New framework is important because it establishes shared definitions for digital video formats

Standards
IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well.
IAB Releases Campaign Data Standards 1.0 for Public Comment

By George Winslow Published

The first release from Project Eidos aims to standardize campaign data, reduce fragmentation, and improve measurement

Regulatory & Legal
Money
IAB: Digital Ad Revenue Hit Nearly $300 Billion in 2025

By George Winslow Published

The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year

Business
IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well.
IAB Unveils Significant Updates to Multi-State Privacy Agreement

By George Winslow Published

Updates strengthen advertiser protections, streamlines compliance, and address enforcement priorities under state privacy laws

Regulatory & Legal
Peacock Olympics home page
IAB Tech Lab Opens Public Comment on Live Event Ad Playbook

By George Winslow Published

The proposed standard aims to improve the way buyers plan, reserve and monetize live programming

Standards
IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well.
IAB Launches Project Eidos To Modernize Ad, Marketing Measurement

By Phil Kurz Published

The multi-year project aims to replace today’s channel-by-channel measurement

Business
Money
IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines

By George Winslow Published

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported

Business
Content creator making video
IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry

By Tom Butts Published

RESEARCH Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns

RESEARCH
IAB Tech Lab
IAB Tech Lab Launches New Measures to Combat Device Spoofing

By George Winslow Published

Device Attestation support is now available for Apple and FireTV devices

Standards
Picture of a hand typing on a laptop from the IAB website page for the new terms and conditions
IAB Urges Standards for CTV Ad Measurement

By Tom Butts Published

STANDARDS Association releases guide recommending adoption of Conversion APIs to improve ad measurement performance

STANDARDS
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