Latest about IAB Tech LAB
The changes, which strengthen privacy compliance across the digital advertising ecosystem, are open for public comment
Advertising AAMP 2.3 release brings enterprise-grade infrastructure and other features to help speed the use of agentic advertising
v2.3 clarifies how measurement should be applied across both audio and video podcasts
New framework is important because it establishes shared definitions for digital video formats
The notable update helps advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain
New guidance helps content owners evaluate how they manage the problem as they work to adopt the CoMP API framework for dealing with crawlers
New specification enables programmatic trading of emerging CTV formats like pause and menu ads with greater clarity and efficiency
The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming
