Latest about IAB Tech LAB
IAB Tech Lab Introduces Standardized Signals For CTV Ad Portfolio
New specification enables programmatic trading of emerging CTV formats like pause and menu ads with greater clarity and efficiency
IAB Tech Lab Announces New OpenRTB Attributes
The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming
IAB Tech Lab Launches Industry Council to Address Transparency in $200B U.S. Programmatic Ad Market
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council
IAB Tech Lab Announces Content Monetization Protocol for AI LLMs
The CoMP establishes a standardized approach for AI systems and content owners to enable commercial agreements and establish better frameworks for how AIs use content
IAB Tech Lab Opens Public Comment on Live Event Ad Playbook
The proposed standard aims to improve the way buyers plan, reserve and monetize live programming
IAB Tech Lab Releases New `CTV Ad Portfolio’ and Updated `Guide to Programmatic CTV’
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats
IAB Tech Lab Releases Deals API
The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026
IAB Tech Lab Launches New Measures to Combat Device Spoofing
Device Attestation support is now available for Apple and FireTV devices
