Latest about IAB Tech LAB
IAB Tech Lab Opens Public Comment for Data Clean Room Standards
By George Winslow published
The IAB has released its DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation (OPJA) specification
IAB Tech Lab Unveils 2023 Priorities
By George Winslow published
These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement
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