Latest about IAB Tech LAB
IAB Tech Lab Releases New `CTV Ad Portfolio’ and Updated `Guide to Programmatic CTV’
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats
IAB Tech Lab Releases Deals API
The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026
IAB Tech Lab Launches New Measures to Combat Device Spoofing
Device Attestation support is now available for Apple and FireTV devices
IAB Tech Lab Expands Global Privacy Frameworks With GPP Updates and DDRF V2 Release
The frameworks enhancing interoperability, safeguards, and regulatory compliance are open for public comment through December 1, 2025
IAB Tech Lab Summit 2025 Will Tackle AI, Identity, CTV, Regulation
June 4 event in New York provides a front-line look at the new rules of digital advertising
IAB Tech Lab Launches ‘Ad Format Idol’ Initiative
Initiative aims to standardize emerging CTV ad formats and address key challenges facing clients
IAB Tech Lab Unveils ADMaP for Public Comment
Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy
IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs
Lab is working to establish a standardized, reliable measurement of viewing across all digital platform
