Latest about IAB Tech LAB
The proposed standard aims to improve the way buyers plan, reserve and monetize live programming
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats
The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026
Device Attestation support is now available for Apple and FireTV devices
The frameworks enhancing interoperability, safeguards, and regulatory compliance are open for public comment through December 1, 2025
June 4 event in New York provides a front-line look at the new rules of digital advertising
Initiative aims to standardize emerging CTV ad formats and address key challenges facing clients
Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy
