Latest about Hub Entertainment Research
Hub: Consumers Use 6 Sources for TV Viewing Needs
Up one from last year and nearly twice as high as 2019
Smart TVs Are Now Half of All Owned TVs, Hub Finds
Smart TVs featuring Roku and Amazon Fire are the most popular
Pay-TV Likeliest Cut as Pandemic Viewing Habits Solidify, Hub Reports
Streaming and vMVPD services are replacing pay-TV
Hub: Original Streaming Titles Key in Drawing, Retaining Subscribers
Netflix’s original offerings help put it out in front of competitors
Nearly 40% of Consumers Commit Video Piracy, Per Hub Survey
Hub report also shares details on consumers’ feelings about their data being collected
Hub: Half of TV Viewers Check Streaming First
Percentage of consumers that have just pay-TV or just streaming is equal
More Than 25% of Consumers Added at Least One Streaming Service During Pandemic
Major streaming platforms have all seen an increase since February
Consumers Say They’re Paying too Much for TV, Per Hub
Hub found a difference of $22 between what average the consumer is paying and what they think they should be paying
