Hub Entertainment Research

Despite increasing viewing numbers, challenges remain

Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”

A new survey from HUB provides some answers

85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker

More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"

While younger people spend the most time with non-premium content, others are as well according to a new survey

The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds

More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money

Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes

But 41% of streamers will pay more to avoid annoying ads, according to a Hub survey