Latest about Hub Entertainment Research
Survey: Amazon’s Push into Ad-Supported Streaming Is Working
85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker
Sports Increasingly Influencing Consumer Streaming Choices
More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"
Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups
While younger people spend the most time with non-premium content, others are as well according to a new survey
Survey: Podcasts Can Pay Off for Telecasts
The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds
Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month
More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money
Hub: Viewers Thankful for 'Peak TV,' But Only if They Can Find It
Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes
Three in Five Consumers Willing to Watch Ads to Save $4 to $5 in Sub Costs
But 41% of streamers will pay more to avoid annoying ads, according to a Hub survey
