Latest about Hub Entertainment Research
The operating systems powering Smart TVs become the front door to streaming
Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services
The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report
RESEARCH Short-form video is expanding beyond young viewers and mobile devices, earning a growing place on the big-screen TV according to new research from Hub
RESEARCH Consumers' spending limit on streaming subscriptions taps out at $86 per month, according to survey
The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry
Consumers see potential for AI experience, but they’re on the fence about its creative role—and worried about what it means for society
Research TV viewers face the most complex ecosystem ever, particularly among households with kids, who access 17 sources
