Latest about Hub Entertainment Research

Pixabay

Have Viewers Really Opted-In to the CTV Economy?

By David Tice published

Low awareness of viewing tracking may be a ticking bomb for CTV

Opinions
Pixabay

Hub Survey: Traditional Live TV Not Dead Yet

By Tom Butts published

The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022

smart tv

The Simpatico Nature of Smart TVs, Streaming Players

By Susan Ashworth published

New study finds that many viewing habits are quite similar whether viewers are on using a smart TV or streaming media player

Samsung Tizen OS

The New TV Gatekeepers

By David Tice published

OEMs have increasing influence over not just which shows are watched, but also which are even on deck to be considered in the first place.

Opinions
Kantar

Subscribers Like Their Streaming Simple

By Tom Butts last updated

Hub survey highlights popularity of streaming aggregators that offer an all-in-one source for services

Pixabay

Hub: Rapid Adoption of Advanced TV Tech Continues

By George Winslow published

New Hub study shows that the rapid uptake in smart TVs, streaming, voice controls, smart speakers is transforming consumer behavior

Business
OLED

Smart TV Ownership Rises to 76% of TV Households

By George Winslow last updated

Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub Entertainment Research

Business
Pixabay

Survey: TV Viewing Hitting Record Lows

By George Winslow published

Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research

Business
Roku

Hub: Consumers Use 6 Sources for TV Viewing Needs

By Michael Balderston published

Up one from last year and nearly twice as high as 2019

Roku

Smart TVs Are Now Half of All Owned TVs, Hub Finds

By Michael Balderston published

Smart TVs featuring Roku and Amazon Fire are the most popular

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