Latest about Hub Entertainment Research
Hub: Viewers More Loyal to Streaming Bundles
RESEARCH Consumers' spending limit on streaming subscriptions taps out at $86 per month, according to survey
Study: Consumers See ‘Strong Value’ in Streaming But Are ‘Very Concerned’ About Economy
The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry
Hub Survey: Viewers Want AI Content Labeled
Consumers see potential for AI experience, but they’re on the fence about its creative role—and worried about what it means for society
Survey: Viewers Access a Record 13 Different Sources for Entertainment
Research TV viewers face the most complex ecosystem ever, particularly among households with kids, who access 17 sources
Hub: As in U.S. Politics, TV Viewers Are Evenly Divided Between Liberal and Conservative
New research examines how political ideology influences the appeal of entertainment shows
Fans Cheer Rise of Streaming Sports, Worry That Games Will Be Harder to Watch
A new HUB survey finds that 59% would choose a streaming service to watch sports but 37% experience technical problems with the streaming experience
Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift
Despite increasing viewing numbers, challenges remain
