Latest about Hub Entertainment Research
Have Viewers Really Opted-In to the CTV Economy?
Low awareness of viewing tracking may be a ticking bomb for CTV
Hub Survey: Traditional Live TV Not Dead Yet
The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022
The Simpatico Nature of Smart TVs, Streaming Players
New study finds that many viewing habits are quite similar whether viewers are on using a smart TV or streaming media player
The New TV Gatekeepers
OEMs have increasing influence over not just which shows are watched, but also which are even on deck to be considered in the first place.
Subscribers Like Their Streaming Simple
Hub survey highlights popularity of streaming aggregators that offer an all-in-one source for services
Hub: Rapid Adoption of Advanced TV Tech Continues
New Hub study shows that the rapid uptake in smart TVs, streaming, voice controls, smart speakers is transforming consumer behavior
Smart TV Ownership Rises to 76% of TV Households
Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub Entertainment Research
Survey: TV Viewing Hitting Record Lows
Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research
