Latest about Hub Entertainment Research
The Simpatico Nature of Smart TVs, Streaming Players
New study finds that many viewing habits are quite similar whether viewers are on using a smart TV or streaming media player
The New TV Gatekeepers
OEMs have increasing influence over not just which shows are watched, but also which are even on deck to be considered in the first place.
Subscribers Like Their Streaming Simple
Hub survey highlights popularity of streaming aggregators that offer an all-in-one source for services
Hub: Rapid Adoption of Advanced TV Tech Continues
New Hub study shows that the rapid uptake in smart TVs, streaming, voice controls, smart speakers is transforming consumer behavior
Smart TV Ownership Rises to 76% of TV Households
Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub Entertainment Research
Survey: TV Viewing Hitting Record Lows
Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research
Hub: Consumers Use 6 Sources for TV Viewing Needs
Up one from last year and nearly twice as high as 2019
Smart TVs Are Now Half of All Owned TVs, Hub Finds
Smart TVs featuring Roku and Amazon Fire are the most popular
