Latest about Hub Entertainment Research
Nearly Two Thirds of TV Homes Stream Video on Smart TVs
New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications
Smart TVs Pass the 200 Million Milestone
Almost 8 in 10 U.S. homes have a smart TV, and smart TVs account for 6 in 10 TV sets, according to the Hub
Have Viewers Really Opted-In to the CTV Economy?
Low awareness of viewing tracking may be a ticking bomb for CTV
Hub Survey: Traditional Live TV Not Dead Yet
The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022
The Simpatico Nature of Smart TVs, Streaming Players
New study finds that many viewing habits are quite similar whether viewers are on using a smart TV or streaming media player
The New TV Gatekeepers
OEMs have increasing influence over not just which shows are watched, but also which are even on deck to be considered in the first place.
Subscribers Like Their Streaming Simple
Hub survey highlights popularity of streaming aggregators that offer an all-in-one source for services
Hub: Rapid Adoption of Advanced TV Tech Continues
New Hub study shows that the rapid uptake in smart TVs, streaming, voice controls, smart speakers is transforming consumer behavior
