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New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications
Almost 8 in 10 U.S. homes have a smart TV, and smart TVs account for 6 in 10 TV sets, according to the Hub
Low awareness of viewing tracking may be a ticking bomb for CTV
The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022
New study finds that many viewing habits are quite similar whether viewers are on using a smart TV or streaming media player
OEMs have increasing influence over not just which shows are watched, but also which are even on deck to be considered in the first place.
Hub survey highlights popularity of streaming aggregators that offer an all-in-one source for services
New Hub study shows that the rapid uptake in smart TVs, streaming, voice controls, smart speakers is transforming consumer behavior
