Latest about Hub
Study: New Streaming Bundles Are Attracting Consumers
As consumers work to reduce spending, the percentage of homes paying for three or more major streaming services declined in 2025, the Hub Entertainment Research survey found
Study: Social Video Beats Traditional TV for Young Viewers
Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub
Hub: Streaming Viewers More Accepting of TV Ads
Research Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming
New Research Suggests It’s Still ‘Peak TV’ for Streaming
Expanded content licensing has offset decline in studio output, Hub Research study finds
New Survey: Viewers Increasing Say Streaming Is “First Stop” for Watching TV
For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV
Study: Half of Viewers Begin Watching TV by Checking Smart TV Apps
The HUB survey highlights how much smart TVs are changing viewing habits as linear TV viewing continues to decline
Study: Consumers Hitting Spending Limits for Video
New research from Hub finds that viewers are spending $82 a month, down from 2023 and just $5 from their spending limit of $87
Consumers May Have Reached Video Subscription Limit But Would Pay To Simplify Experience
Findings from Hub Entertainment Research reveal 59% would pay for a one-stop shop app
