Latest about Hub
Study: 43% of Younger Viewers Have Cancelled Subscriptions over Bad UX
New study from CTAM and Hub highlights the high cost of bad app design and user frustrations
Study: Younger Viewers More Distracted But More Receptive to Ads
Viewers are also supportive of AI if it improves the viewing and advertising experience but skeptical of AI-created content
Study: Free Streaming Emerges as TV’s New Normal
FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research
Survey: Streamers Struggle to Differentiate Themselves With Original Programming
YouTube is gaining ground with audiences as a `TV network’ rather than simply being a creator platform, according to Hub
Hub: Younger Viewers More Receptive to Ads on Streaming Services
RESEARCH Reasons cited include tighter budgets, shorter and less frequent ad breaks
Content Discovery Still a Challenge for Streamers: Hub Study
Research More than half of respondents say recommendations pitch new shows without regard to viewer preferences
PBS Tech Provider Thrives Despite CPB Cuts
CentralCast expects revenues to surpass $6 million by 2027
Sports Is Streaming’s Content MVP, But Fan Frustration is Growing
Fans care more about sports than anything else on TV, but 66% complain about the hassle of using multiple services, Hub Entertainment finds
