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TV set with streaming apps
New Research Lays Out Streaming Services' Best Defense Against Churn

By George Winslow Published

HUB survey shows that being viewers’ first choice makes a streaming service up to six times more resistant to cancellation

Analysis
Roku women's sports zone
Study: Younger Fans Are Watching More Sports Than Ever

By George Winslow Published

Engagement is rising fastest among teens and young adults, Hub survey finds

Sports Production
The streaming services Netflix, Amazon Prime Video, Disney Plus, Paramount Plus, Max, and Discovery Plus app soon appear on the screen of a smartphone in Reno, United States, on November 25, 2024. (Photo Illustration by Jaque Silva/NurPhoto)
Study: 43% of Younger Viewers Have Cancelled Subscriptions over Bad UX

By George Winslow Published

New study from CTAM and Hub highlights the high cost of bad app design and user frustrations

Analysis
Three youth sitting on a couch (Photo by Ute Grabowsky/Photothek via Getty Images)
Study: Younger Viewers More Distracted But More Receptive to Ads

By George Winslow Published

Viewers are also supportive of AI if it improves the viewing and advertising experience but skeptical of AI-created content

Analysis
Pixabay
Study: Free Streaming Emerges as TV’s New Normal

By George Winslow Published

FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research

Streaming
Streaming platforms
Survey: Streamers Struggle to Differentiate Themselves With Original Programming

By George Winslow Published

YouTube is gaining ground with audiences as a `TV network’ rather than simply being a creator platform, according to Hub

Streaming
Young adults watching TV
Hub: Younger Viewers More Receptive to Ads on Streaming Services

By Tom Butts Published

RESEARCH Reasons cited include tighter budgets, shorter and less frequent ad breaks

RESEARCH
Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv
Content Discovery Still a Challenge for Streamers: Hub Study

By Phil Kurz Published

Research More than half of respondents say recommendations pitch new shows without regard to viewer preferences

Research
PBS
PBS Tech Provider Thrives Despite CPB Cuts

By Tom Butts Published

CentralCast expects revenues to surpass $6 million by 2027

IP & Networking
Pixabay
Sports Is Streaming’s Content MVP, But Fan Frustration is Growing

By George Winslow Published

Fans care more about sports than anything else on TV, but 66% complain about the hassle of using multiple services, Hub Entertainment finds

Opinion
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