Hub

Kantar — Consumers May Have Reached Video Subscription Limit But Would Pay To Simplify Experience Findings from Hub Entertainment Research reveal 59% would pay for a one-stop shop app

MIDiA — Research: Live TV Remains the Top Launch Point for Viewers But Only Barely Beats SVOD Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study

image of remote and a wall of video — Survey: Consumers Are Reaching `Peak TV’ Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub

Latest about Hub

Survey: Streaming Viewers Worried About Complexity as Much as Cost

By George Winslow published 24 May 23

Simplifying the consumer experience is a way to attract new users, and keep existing ones, according to a Hub survey

Streaming

Consumers are Using Fewer Video Services

By George Winslow published 11 May 23

Consumers report fewer paid TV services while emerging free services see little change, according to the HUB

Streaming

Survey: Viewers Confused About Streaming Brands

By George Winslow published 9 March 23

Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports

Streaming

TV Viewing Shrinks Among Gen Z

By George Winslow published 10 January 23

Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem

Research

Many Consumers (57%) Willing to Watch Ads to Save on Streaming

By George Winslow published 19 December 22

Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports

Research

Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing

By George Winslow published 19 September 22

28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%

New Research Suggests the Streaming Party Isn’t Over

By George Winslow published 11 May 22

While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more services