Latest about Hub
Content Discovery Still a Challenge for Streamers: Hub Study
Research More than half of respondents say recommendations pitch new shows without regard to viewer preferences
PBS Tech Provider Thrives Despite CPB Cuts
CentralCast expects revenues to surpass $6 million by 2027
Sports Is Streaming’s Content MVP, But Fan Frustration is Growing
Fans care more about sports than anything else on TV, but 66% complain about the hassle of using multiple services, Hub Entertainment finds
Study: More Viewers Start Their TV Viewing with a SVOD Service Than Live TV
Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix
Average U.S. Home Now Has Two Smart TVs
Top brands are Samsung and LG but Roku and FireTV are gaining market share as AI brings new hope for content discovery
Study: New Streaming Bundles Are Attracting Consumers
As consumers work to reduce spending, the percentage of homes paying for three or more major streaming services declined in 2025, the Hub Entertainment Research survey found
Study: Social Video Beats Traditional TV for Young Viewers
Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub
Hub: Streaming Viewers More Accepting of TV Ads
Research Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming
New Research Suggests It’s Still ‘Peak TV’ for Streaming
Expanded content licensing has offset decline in studio output, Hub Research study finds
New Survey: Viewers Increasing Say Streaming Is “First Stop” for Watching TV
For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV
