Latest about Hub
Survey: Streaming Viewers Worried About Complexity as Much as Cost
Simplifying the consumer experience is a way to attract new users, and keep existing ones, according to a Hub survey
Consumers are Using Fewer Video Services
Consumers report fewer paid TV services while emerging free services see little change, according to the HUB
Survey: Viewers Confused About Streaming Brands
Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports
TV Viewing Shrinks Among Gen Z
Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem
Many Consumers (57%) Willing to Watch Ads to Save on Streaming
Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports
Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing
28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%
New Research Suggests the Streaming Party Isn’t Over
While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more services
Hub: Consumers Use 6 Sources for TV Viewing Needs
Up one from last year and nearly twice as high as 2019
