Latest about Hub
Many Consumers (57%) Willing to Watch Ads to Save on Streaming
Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports
Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing
28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%
New Research Suggests the Streaming Party Isn’t Over
While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more services
Hub: Consumers Use 6 Sources for TV Viewing Needs
Up one from last year and nearly twice as high as 2019
Smart TVs Are Now Half of All Owned TVs, Hub Finds
Smart TVs featuring Roku and Amazon Fire are the most popular
Pay-TV Likeliest Cut as Pandemic Viewing Habits Solidify, Hub Reports
Streaming and vMVPD services are replacing pay-TV
Hub: Original Streaming Titles Key in Drawing, Retaining Subscribers
Netflix’s original offerings help put it out in front of competitors
Online Video as Popular as Traditional TV for Young Consumers, Hub Reports
Popularity of non-TV online video has only increased during the pandemic
