Latest about Digital Advertising
IAB Tech Lab Expands Global Privacy Frameworks With GPP Updates and DDRF V2 Release
The frameworks enhancing interoperability, safeguards, and regulatory compliance are open for public comment through December 1, 2025
IAB Releases Digital Advertising Invoice API Specifications for Public Comment
New industry framework is an important step forward in the effort to improve and speed up digital ad invoicing
U.S. Judge Rules Google Illegally Monopolized Ad Technologies
NAB applauds decision as example of how Google’s market dominance has hurt broadcasters
IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024
Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024
IAB Tech Lab Unveils ADMaP for Public Comment
Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy
Yahoo Launches New Data Partnership with VideoAmp
The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital
Nexstar Names Lisa Taylor SVP of Digital Ad Sales
Former Amazon executive will be responsible for expanding digital advertising sales and revenue growth for Nexstar’s broadcasting division
IAB Tech Labs, Google Partner on New First Party Data Solution
The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work
