Global and U.S. ad fraud rates rose but metrics for brand quality risk rates improved, dipping to historic lows according to new data from IAS
The new Sinclair business development unit will provide state, local and federal government agencies with targeted digital marketing and advertising solutions
Developed by the Fox Ad Technology unit, the Atlas video intelligence platform will initially launch across Fox News Media during the 2022 upfronts
The DoubleVerify survey also found that 88% of publishers believe selling direct will become more important as cookies decline in effectiveness
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
As media consumption patterns evolve, TV and mobile have proven to be twin “pillars of consumer media engagement and marketer reach,” report says.
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