Latest about Digital Advertising
The CoMP establishes a standardized approach for AI systems and content owners to enable commercial agreements and establish better frameworks for how AIs use content
The frameworks enhancing interoperability, safeguards, and regulatory compliance are open for public comment through December 1, 2025
New industry framework is an important step forward in the effort to improve and speed up digital ad invoicing
NAB applauds decision as example of how Google’s market dominance has hurt broadcasters
Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024
Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy
The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital
Former Amazon executive will be responsible for expanding digital advertising sales and revenue growth for Nexstar’s broadcasting division
