Latest about Digital Advertising
Study: Loss Of Third-Party Cookies Could Cost Broadcasters $2.1B in Ad Revenue
The loss of third-party data could cost the average TV station $1.1M in annual digital ad revenue, according to Borrell and the NAB
Study: CTV Ad Fraud Schemes Up 70% in 2021
As the CTV ad business booms, so does ad fraud according to DoubleVerify
IAS: Ad Fraud Rates Rose in Last Half of 2021
Global and U.S. ad fraud rates rose but metrics for brand quality risk rates improved, dipping to historic lows according to new data from IAS
Sinclair Launches Free State Strategic Services
The new Sinclair business development unit will provide state, local and federal government agencies with targeted digital marketing and advertising solutions
Fox Corp. Unveils Atlas Ad Tech Platform
Developed by the Fox Ad Technology unit, the Atlas video intelligence platform will initially launch across Fox News Media during the 2022 upfronts
Survey: 64% of Publishers Expect Digital Revenue Growth in Post-Third Party Cookie Era
The DoubleVerify survey also found that 88% of publishers believe selling direct will become more important as cookies decline in effectiveness
SMI Sees Growth in U.S. Ad Spend After 2020 Declines
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
Google Expected to be Slapped With Antitrust Lawsuit
DOJ is expected to officially file in the coming months
