Digital Advertising

The loss of third-party data could cost the average TV station $1.1M in annual digital ad revenue, according to Borrell and the NAB

As the CTV ad business booms, so does ad fraud according to DoubleVerify

Global and U.S. ad fraud rates rose but metrics for brand quality risk rates improved, dipping to historic lows according to new data from IAS

The new Sinclair business development unit will provide state, local and federal government agencies with targeted digital marketing and advertising solutions

Developed by the Fox Ad Technology unit, the Atlas video intelligence platform will initially launch across Fox News Media during the 2022 upfronts

The DoubleVerify survey also found that 88% of publishers believe selling direct will become more important as cookies decline in effectiveness

Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets

DOJ is expected to officially file in the coming months

Extreme Reach finds completion rate climbs to 95 percent.