Latest about Digital Advertising
MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV
Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar
IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022
Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020
S&P: Digital Advertising Could Reach 75% of Total U.S. Advertising by 2025
S&P has raised their ad forecast based on a shallower than expected recession in Q2 and Q3 2023
CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle
Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising
The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes
IAB Tech Lab Opens Public Comment for Data Clean Room Standards
The IAB has released its DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation (OPJA) specification
Justice Department Sues Google for Monopolizing Digital Advertising Technologies
DoJ claims that through serial acquisitions and anticompetitive auction manipulation, Google subverted competition in internet advertising technologies
Truthset Data Collective Launches Effort to Improve Data Quality
It emerged from private beta with 20 founding members and a suite of products to improve the quality of digital marketing data
