Digital Advertising

Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023

Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar

Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020

S&P has raised their ad forecast based on a shallower than expected recession in Q2 and Q3 2023

The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle

The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes

The IAB has released its DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation (OPJA) specification

DoJ claims that through serial acquisitions and anticompetitive auction manipulation, Google subverted competition in internet advertising technologies

It emerged from private beta with 20 founding members and a suite of products to improve the quality of digital marketing data

The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars