Latest about Digital Advertising
IAB: Proposed FTC Rules Could `Criminalize the Internet’
By George Winslow published
The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars
Study: Loss Of Third-Party Cookies Could Cost Broadcasters $2.1B in Ad Revenue
By George Winslow published
The loss of third-party data could cost the average TV station $1.1M in annual digital ad revenue, according to Borrell and the NAB
Study: CTV Ad Fraud Schemes Up 70% in 2021
By George Winslow published
As the CTV ad business booms, so does ad fraud according to DoubleVerify
IAS: Ad Fraud Rates Rose in Last Half of 2021
By George Winslow published
Global and U.S. ad fraud rates rose but metrics for brand quality risk rates improved, dipping to historic lows according to new data from IAS
Sinclair Launches Free State Strategic Services
By George Winslow published
The new Sinclair business development unit will provide state, local and federal government agencies with targeted digital marketing and advertising solutions
Fox Corp. Unveils Atlas Ad Tech Platform
By George Winslow last updated
Developed by the Fox Ad Technology unit, the Atlas video intelligence platform will initially launch across Fox News Media during the 2022 upfronts
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