Latest about Comcast
Dynata Partners with Comcast Advertising to Strengthen Media Measurement
Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data
Disney, Comcast Agree to Speed Up Hulu Sales Process
The talks are now scheduled to start on Sept. 30 and could produce a much higher valuation for Hulu
Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys
The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory
Comcast NBCU Announces $2.475M in Grants to 81 Nonprofits
For the first time the program is providing unrestricted grants to eligible nonprofits
Xumo to Become Charter’s “Video Platform of Choice”
Charter CEO said the Xumo JV with Comcast will be “our go-to-market platform for new video sales.”
Peacock Subs Nearly Double YoY to 24M
But pay TV continued to crater as Comcast lost 543K pay TV video subs in Q2 2023
Nielsen Renews Measurement Deal with Comcast
The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities
Comcast Adds 20 FAST Channels to the X1 Channel Guide
The channels had already been launched on Comcast's Xfinity Stream app and its Now TV platform
