Latest about Comcast Advertising
Comcast Advertising Adds Purchasing Data From Affinity Solutions
The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness
Comcast Advertising, Adara Launch New Measurement Tools for Travel Industry
The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ad spend
Comcast Advertising Unveils Programmatic Solution for Linear TV
Business Move enables agencies and brands to buy traditional TV inventory alongside digital media
Comcast Advertising Launches New AI Ad-Creation Platform
Wlll work with Waymark to help local businesses easily create ads using AI tools
Comcast, Comscore Expand Cross-Platform Measurement Efforts
Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution
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