Comcast Advertising

Latest about Comcast Advertising

Comcast

Comcast Advertising Unveils Programmatic Solution for Linear TV

By Phil Kurz published

Business Move enables agencies and brands to buy traditional TV inventory alongside digital media

Business
The new AI-powered platform creating ads from Waymark aims to make it easier for smaller businesses to advertise on TV.

Comcast Advertising Launches New AI Ad-Creation Platform

By George Winslow published

Wlll work with Waymark to help local businesses easily create ads using AI tools

Business
Comcast Advertising logo

Comcast, Comscore Expand Cross-Platform Measurement Efforts

By George Winslow published

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

Partnerships
FAST

FAST is Growing Fast

By Tom Butts published

Comcast-Xumo report notes strong support among advertisers, viewers

Business
audienceXpress

Comcast Advertising Relaunches AudienceXpress Brand

By George Winslow published

The relaunched cross-platform targeted ad product AudienceXpress allows U.S. advertisers to buy premium TV inventory on multiple screens reaching 300+M people in all 210 DMAs

Streaming
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Two-Thirds of Ad Buyers Significantly Impacted by COVID-19

By Michael Balderston published

Also spending more on advanced TV options, according to Comcast report

Trends