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Prime Focus to Launch DAX Production Cloud at 2017 NAB Show

LAS VEGAS—Prime Focus Technologies will feature its new DAX Production Cloud software at the 2016 NAB Show. Based on DAX with Digital Dailies and part of the company’s flagship product CLEAR Media ERP, DAX Production Cloud centralizes assets into a single repository which can be securely accessed by authorized stakeholders throughout the content lifecycle. DAX Production Cloud allows the use of the same system for both Dailies and Post Production workflows and enables editorial, creative agencies, VFX and localization vendors—all stakeholders within the production supply chain to collaborate, service and distribute media—all on the same software.

With high-res content on the system, users can have seamless access to other CLEAR modules like Promo Operations that allow end-to-end business process orchestration for promo creation including automation of promo versioning using Adobe Premiere Pro CC. The promo operations module is designed to solve the challenge of media logistics and automate workflows to manage vendors involved in the process of “versioning” promos from studios to broadcasters to digital organization

Prime Focus Technologies will be in booth SL 9605.

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (, the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.