Skip to main content

NAB Partners with IBM, Frankly to Demo AI for Local Broadcasters at NAB Show

LAS VEGAS--NAB’s PILOT tech incubator has teamed up with IBM and Frankly to demonstrate a proof of concept for using Artificial Intelligence (AI) technology for local broadcaster video at the 2018 NAB Show in Las Vegas. The demo will be presented in the PILOT booth (N2431FP), at Futures Park in the North Hall of the LVCC, April 9-12.

The display will demonstrate the way in which local broadcasters can use AI to enrich video assets and provide rich, contextual metadata. This data can be used to help editors quickly and more efficiently produce news packages as well as provide consumers with a more contextually relevant and highly targeted content recommendation engine.

[Read: NAB Show Conference Showcases Machine Learning And AI For Filmmaking]

"AI holds great promise for broadcasters in terms of enhancing the way content is produced, managed, delivered and consumed," said Executive Director of PILOT John Clark. "We appreciate the collaboration of PILOT members with IBM and Frankly, and we are proud to bring this demonstration to NAB Show through the development of this proof of concept."

“Local broadcasters need to unlock new opportunities for viewer engagement and monetization,” said Jason Simpson, Chief Revenue Officer at Frankly. “Leveraging AI to analyze textual, audio, and visual data within their media, local broadcasters will benefit from stronger viewer engagement, enhanced content discovery, and more advertising revenue.”

Elsewhere in Futures Park, attendees will have the opportunity to see demos of high-tech media developments in progress, prototypes, and products not yet available for sale from academic, government, and commercial research laboratories in the United States and around the world. Exhibitors will show their research and development work on a wide range of topics, including dynamic ad insertion for Next Gen TV, UHD broadcasting and virtual/augmented/mixed-reality content creation.

Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Technology (, the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.