Corporate Challenges Issued for IBC 4K 4Charity Fun Run

Opportunity to issue company-to-company challenges for more charitable donations
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PORTLAND, ORE.—Elemental Technologies and Ericsson, co-sponsors of the 4K 4Charity Fun Run at the upcoming 2015 IBC Show, have announced the 4K 4Charity Corporate Challenge to increase participation and charitable donations to humanitarian organization CARE.

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The 4K 4Charity Corporate Challenge gives participants the ability to monitor who has the most number of registrations and amount of donations. Participants can also issue company-to-company challenges to drive more registration and donations. The winners in each category will be recognized on race day and in post-event publicity.

Registration is now open at www.4k4charity.com to all IBC attendees. A donation-only registration is also available. The 4K 4Chairty Fun Run will be held on Saturday, Sept. 12 at 7:30 a.m. in Amsterdam.