Autoscript Ltd. — Brian Larter

(click thumbnail)Brian LarterQ. What broad technology trends do you think will be front-and-centre at IBC2008?

Trends that we foresee at the IBC convention this year are mobile communications, namely how the broadcast industry uses consumer-available products in the field. Also we expect to see more details on how other manufacturers are using off-the-shelf technologies and applying their products around these platforms.

Q. What’s new that you will show at IBC2008 and that broadcasters should look for there?

Autoscript will be offering a new range of presenter controls, with the increasing amount of news productions and the need for the talent/presenter to control the prompter. We have taken this to the next level of presenter interaction and control, with unrivalled reliability.

Q. How is your new product offering different from what’s available on the market?

We are the only prompting company to manufacture all our own product offerings. This enables us to achieve a fast turnaround on sales, support of products and consistency in products.

Q. Where are you based, and how many employees do you have? Anything else we should know about your company?

We are based in London, with 33 staff working out of the London office. Autoscript is part of the Vitec group of companies; this gives us a unique insight into all areas of the broadcast market.

Q. How many years have you been going to the IBC show and what’s your fondest memory? What’s your favourite restaurant or pub?

I have attended every IBC convention in Amsterdam. My fondest memory is my first year standing on the booth with Autoscript, when we had company. My favourite restaurant would have to be the Luden.