NAB Launches Redesigned Sport Center

Family waving a flag in one of the PSAs available at the NAB Spot Center
(Image credit: NAB)

WASHINGTON—The National Association of Broadcasters has launched a redesigned Spot Center website that makes it even easier for local radio and television stations to access high-quality public service campaigns from trusted nonprofit organizations.

Local broadcasters have a long history of serving their communities beyond news and entertainment by being involved in local issues and organizations with PSAs, volunteer efforts, education or fundraising.

The NAB's Spot Center is designed to support that mission by providing stations with educational resources that can help inform and engage their audiences.

The improvements to the site aim to provide a cleaner, more intuitive experience where broadcasters can browse, download and voluntarily air public service announcements on issues affecting their communities, including heatstroke, Alzheimer’s and drug-impaired driving.

More specifically, the NAB’s Spot Center includes:

  • Broadcast-ready public service materials for local stations.
  • Free-to-use campaigns available at no cost to broadcasters.
  • Credible content from established organizations on important public issues.

More information on the new Spot Center is available here: psa.nab.org.

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.