JERSEY CITY, N.J.—Fox Television Stations, XR (Extreme Reach) and LTN completed a successful four-week live syndication initiative in May for game show “25 Words or Less LIVE,” using IP-based distribution to deliver the program to stations and let viewers play along.
“Live programming creates unique opportunities for stations to engage viewers in real time,” said Stephen Brown, EVP Programming and Development, Fox Television Stations, Fox First Run. “This initiative demonstrated how innovative distribution strategies can support new programming models while maintaining the reliability broadcasters require.”
Produced for Fox First Run and hosted by Meredith Vieira, “25 Words or Less LIVE” aired weekdays from May 4–28, originating from Parlay Studios in Jersey City, N.J. More than 38 live episodes were delivered twice a day to 18 stations, many of which were Fox-owned-and- operated stations in key U.S. markets.
The workflow was powered by Extreme Reach’s syndication services and LTN’s managed IP video transport network.
The milestone project proved the viability of live syndicated television workflows that let broadcasters create more immediate and interactive viewing experiences, the companies said. Live delivery created new opportunities for stations to engage with viewers through social media, local promotions and real-time audience participation, allowing fans to play along with contestants.
XR and LTN delivered a live syndication workflow that allowed Fox to distribute the programming to participating stations nationwide. XR managed the show’s distribution through its syndication platform, while LTN provided fully managed IP transport and master control services connecting Fox’s production facility to local stations.
Together, the companies leveraged XR’s content-delivery expertise and LTN’s proven broadcast infrastructure to bring the excitement of live television to viewers nationwide, allowing fans to watch, interact and play along with the show as it happened.
“Delivering live syndicated programming requires coordination, precision and dependable technology partners,” Matt Pagen, general manager of XR Media, said. “Together with Fox and LTN, we created a workflow that helps broadcasters and syndicators engage audiences in new ways while maximizing their content investments. This combined offering delivered the performance we needed, while providing a more cost-efficient alternative to traditional satellite distribution.”
The initiative received positive feedback from participating stations. It showed how cloud-based and IP-enabled distribution models can support live television workflows that typically depend on legacy infrastructure. It also highlighted the potential for significant cost savings compared to traditional satellite distribution, without sacrificing the reliability, scale or viewer experience required for live television.
“This project represents the kind of innovation content creators and broadcasters are actively exploring as they modernize their distribution strategies,” LTN Senior Vice President of Global Products Rick Young said. “By combining Extreme Reach’s syndication expertise with LTN’s managed IP network and operational services, we enabled a reliable live television experience to stations across the country.”
More information is available on the XR Extreme Reach and LTN websites.
