Young Broadcasting’s ABC affiliate in Rockford, IL, is the group’s first multiplexed digital station, having reached an additional affiliation agreement with UPN and an additional carriage agreement with Insight Communications’ local cable system for distribution of the second channel.
Launched on September 22, the UPN digital channel will reach more than 60% of the market through cable, opening up a second revenue stream for WTVO ad sales. “WTVO-TV has developed new revenue opportunities without the help of a duopoly by creatively using a portion of its digital spectrum,” said Vincent Young, chairman, Young Broadcasting. “This innovative approach allows the station to offer the community’s viewers and advertisers two separate but complimentary broadcast viewing options, while taking advantage of the savings and efficiency of operating both out of one facility.”
According to Young, as this new offering builds momentum, WTVO will look to add more local programming and program diversity that enhances the station’s core business, while benefiting a larger advertiser base. “This will make it easier to maintain the station’s ability to provide strong local news and community service programming as the broadcast landscape continues to change,” he said.
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