Upscale Canadian mall upgrades digital signage network

Neo Advertising is revamping its digital signage infrastructure that currently spans the screens of 55 upscale Canadian shopping malls.

The company has converted its network to the BroadSign Suite platform. The major mall retailer aims to modernize the whole network before the next stage of expansion. The new suite is a digital signage software package backed by ASP-model support and services.

Neo Advertising has divisions that have been using this type of technology all over the world, including digital signage networks in Switzerland, Germany and Spain, since early 2006.

The Canadian network has a measured audience of 7 million shoppers per week and features regular advertisers such as Telus, Wireless Wave, Telephone Booth, Warner Bros., 20th Century Fox and the Canadian government.

By October, each old screen will be replaced by 10 new 46in LCDs and the network will grow to 80 locations. Each display unit will consist of two HD screens mounted side by side, one of them playing entertainment and informational content and the other one fully dedicated to advertising. Both screens will play a 15-minute long content loop.

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