SAN FRANCISCO—Twitter going all-in on live streaming for sports, as the company has announced that it recently closed a partnership with both the MLB and NHL to stream weekly out-of-market games. In addition, OTT network 120 Sports will produce nightly multi-sports highlight show “The Rally.” All live streaming deals are through the social media site’s new partnership with MLBAM.
Live streams of out-of-market MLB and NHL games will be offered once a week to both logged-in and logged-out Twitter users in the U.S. Worldwide users will also be able to access MLB games, except in select international territories. Twitter will release a schedule for the games at a later date.
“The Rally” will integrate Twitter’s platform into its live streaming program, using Twitter-based data to determine live trending topics and adding interactive elements.
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