TiVo, Lieberman Offer PVR-Based Research Panel

PVR provider TiVo and marketing research company Lieberman Research Worldwide have created a panel that uses PVRs for viewing and evaluation of movie trailers, promos for TV shows and new advertising campaigns. TiVo subscribers opt into the panel, and can participate in surveys to test promotional and product concept

Author:: TVTechnology
Publish date:: Aug 14, 2002
Social count:: 0

PVR provider TiVo and marketing research company Lieberman Research Worldwide have created a panel that uses PVRs for viewing and evaluation of movie trailers, promos for TV shows and new advertising campaigns.

TiVo subscribers opt into the panel, and can participate in surveys to test promotional and product concepts for a variety of marketing clients. The consumers get first looks at promotional material, and marketers receive fast feedback from the viewers.

TiVo subscribers can sign up to participate in the Hotline2Hollywood program by filling out a survey at www.hotline2hollywood.com. Lieberman will begin offering the research option to its marketing clients immediately.

Regulatory and Standards

At CES last week, PVR pioneer TiVo announced several new products that will take its digital video recording capabilities into the DVD and HD sectors. Toshiba and TiVo are set to develop a combination DVD/DVR player to debut in the second half of 2003. The product will be able to play DVD's and incorporates TiVo's TV

Regulatory and Standards

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