TiVo, Lieberman Offer PVR-Based Research Panel

PVR provider TiVo and marketing research company Lieberman Research Worldwide have created a panel that uses PVRs for viewing and evaluation of movie trailers, promos for TV shows and new advertising campaigns. TiVo subscribers opt into the panel, and can participate in surveys to test promotional and product concept

Author:: TVTechnology
Publish date:: Aug 14, 2002

PVR provider TiVo and marketing research company Lieberman Research Worldwide have created a panel that uses PVRs for viewing and evaluation of movie trailers, promos for TV shows and new advertising campaigns.

TiVo subscribers opt into the panel, and can participate in surveys to test promotional and product concepts for a variety of marketing clients. The consumers get first looks at promotional material, and marketers receive fast feedback from the viewers.

TiVo subscribers can sign up to participate in the Hotline2Hollywood program by filling out a survey at www.hotline2hollywood.com. Lieberman will begin offering the research option to its marketing clients immediately.

Regulatory and Standards

At CES last week, PVR pioneer TiVo announced several new products that will take its digital video recording capabilities into the DVD and HD sectors. Toshiba and TiVo are set to develop a combination DVD/DVR player to debut in the second half of 2003. The product will be able to play DVD's and incorporates TiVo's TV

Regulatory and Standards

Recording content on a home television has evolved from using VCRs to the personal video recorder (PVR) such as TiVo. The next step in this evolutionary process is using networked PVRs or NPVRs. A PVR can be set up to record and store episodes of your favorite sitcom, but using an NPVR, with an "everything-on-demand"

TiVo Launches Free Online Discovery Portal promo image

TiVo is debuting a prototype of its next-generation cloud television offering, which includes new TiVo features delivered with a networked PVR, during the IBC show in Amsterdam.

TiVo Inc. (NASDAQ: TIVO), a global leader in the advanced television entertainment market, and Harmonic (NASDAQ: HLIT), the worldwide leader in video delivery infrastructure, today announced that they will demonstrate a prototype of their next-generation network PVR (nPVR), fully equipped with an integrated multiscreen solution backend from Harmonic, during the International Broadcasting Conference 2013 (IBC2013) in Amsterdam.

PVR pioneer TiVo has surpassed the one million-subscription mark five years after its market introduction and expects the upcoming best holiday season to be the best in the company's history. Michael Ramsay, CEO of TiVo, attributes the high numbers to increased growth in standalone subscriptions and DirecTV's TiVo pro

In an effort to gain new subscribers, PVR pioneer TiVo has lowered prices on its home networking services and set-top boxes. The new pricing plan comes one day after DirecTV Group sold its stake in TiVo for $24million. According to TiVo, the new pricing plan for the monthly subscription will remain the same at $12.9

Nielsen plans to introduce a new monthly TiVo subscriber-based research report soon.

The companies said they would collect data on television viewing patterns and trends.