MIAMI—In news that will dramatically expand Spanish-language SVOD streaming content in the Americas, TelevisaUnivision has announced that its ViX+ service will debut on July 21, in the U.S., Mexico, and most of Spanish-speaking Latin America, with a monthly price of $6.99 in the U.S. and MX$119 in Mexico.
ViX+ is the premium tier of the company’s previously launched ad-supported ViX streaming service.
“ViX+ will bring premium storytelling that raises the bar for Spanish-language content,” said Pierluigi Gazzolo, president and chief transformation officer of TelevisaUnivision. “With the launch of ViX+, Spanish-language viewers will finally have a subscription streaming service with content that authentically reflects our culture. Together, ViX and ViX+ complement each other to create the largest Spanish-language streaming service in the world, with more than 50,000 hours of content and two experiences in one app, filling an important gap given there are nearly 600 million Spanish speakers around the globe.”
The move comes at a time when streamers like Roku and Netflix have been placing more emphasis on Spanish-language content and a growing body of research is finding that diverse audiences have become a key driver for the growth in the streaming industry.
At launch the new SVOD ViX+ service will offer more than 10,000 hours of ad-free premium entertainment programming in its first year, and up to 7,000 hours of live sports.
The new ViX+ service will also feature more than 70 ViX+ original series and movies in the first year, which represents, on average, at least one new, original premiere per week.
Exclusive premium original series available at launch include “María Felix, La Doña,” “La Mujer del Diablo,” and “Mi Vecino El Cartel,” which is executive produced by Selena Gomez.
ViX+ subscribers will also be able to watch global premieres of highly anticipated movies that will premiere and be exclusively available on ViX+ in July, such as “Mirreyes contra Godinez 2, ‘El Retiro’” and “Enfermo Amor.”
ViX+ will be available in all top platforms including Apple iOS and tvOS, Android mobile and Android TV OS devices, and all major streaming devices, TVs, and via the web on vixplus.com, with more platforms to be announced soon, TelevisaUnivision reported.
In addition to original content and library fare, a key selling point for ViX+ will be sports rights. ViX+ will have more than 3,000 live games a year - equating to more than 7,000 hours of live soccer in the U.S. and Mexico combined. Those include:
- ViX+ will feature exclusive live Liga MX matches in both the U.S. and Mexico.
- ViX and VIX+ will feature over 200 exclusive live Liga de Expansión MX and Liga MX Femenil matches per year in both the U.S and Mexico.
- ViX+ will be the only streaming service with coverage of UEFA Champions League, Europa League, and Conference League matches in Spanish in the U.S.
- ViX and VIX+ will be the Spanish-language home of all UEFA National Team competitions, notably UEFA Nations League, Euro Qualifiers, UEFA Euro, and the Finalissima.
- ViX and ViX+ will be the digital destination of the FIFA World Cup Qatar 2022 in Mexico.
- ViX+ will also be a destination for women’s soccer in the United States, including U.S. Women’s National Team and Mexico’s Women’s National Team.
- ViX+ will feature in the U.S. South America’s top domestic soccer leagues including Brasileirão Championship, Argentina’s Liga Profesional de Fútbol, Colombian Primera División and Perú Liga 1.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.