Sennheiser Starts New Global Division

Sennheiser GmbH & Co. has announced the creation of a new corporate entity to support its international customers.

The Sennheiser Global Relations division will be led by Director Greg Beebe, who has been with the company since 1992. Mick Whelan has been named as Global Support Manager, and has more than 35 years of experience in live sound applications.

Three relations managers make up the balance of the new unit. They include Kristy Jo Winkler, who has been Sennheiser's Artist Relations Manager for the past five years. She will be based in Washington, D.C. Mark Saunders has been placed in charge of Sennheiser's interests in Europe, the Middle East, Africa and India. He has been with Sennheiser for seven years and has also served the company as an Artist Relations Manager. Saunders will be based in the United Kingdom. Vince Tan has been given responsibility for Sennheiser's Asia and Australia trade territories. He is based in Singapore and has been with the company for eight years as a product manager and sales engineer.

Completing the new team is Maryam Lanki-Bavi, who holds the position of team assistant and will be based at Sennheiser's German headquarters.

In making the announcement about the new Global Relations division, Sennheiser's president of global marketing, Susanne Seidel said that the company was striving to "go the extra mile" for its customers.

"We believe that providing cutting-edge products is not enough," said Seidel. "The service, expertise and support provided together with this 'hardware' also need to be first class."

Sennheiser reported sales of more than $491 million last year.