Report: NBC To Keep Programming 10 PM Hour Through 2023-24 Season

(Image credit: NBC)

 NEW YORK—After months of mixed messages and speculation about NBC and other broadcast networks handing the 10 p.m. hour back to stations, new reporting suggests that NBC has decided to keep programming the 10 p.m. hour at least through the 2023-2024 season. 

“Susan Rovner, Chairman, Entertainment Content, NBCUniversal Television and Streaming, relayed the message during recent agency presentations, stressing that the network will not be getting out of the 10 PM hour” during next year’s season according to a report in Deadline

As previously reported in TV Tech NBCUniversal CEO Jeff Shell confirmed in October that NBC had explored the idea of handing the 10 p.m. prime time slot back to affiliates so it could reinvent the money in streaming content. 

“If we are being prudent operators, which we try to be in allocating a bunch of resources to one part of the business, you have to look at the allocation of resources to others,” Shell said in an interview with CNBC. “I don't think we're ready to make a decision on 10 o'clock or anything else but we are looking to reallocate resources.”

Shell stressed however that “given the numbers, whatever the numbers are right now, we have a lot of great shows at 10 o'clock. We make a lot of money at 10 o'clock....There's no question…as linear declines. You're gonna have to make some trade offs and we'll be looking at that [and] our investors will want us to look at that.”

Executives at some station groups, such as Hearst Television, have said they expect the networks to eventually hand back the 10 p.m. hour, which would open up opportunities for them to program the time slot.  

In response, CBS said it was firmly committed to the time slot. 

In the meantime Deadline is reporting that NBC is looking for more procedural dramas to fill the time slot. 

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.