HACKENSACK, N.J.—Qumu Corporation, a provider of cloud-based enterprise video technology, and LiveU, a leader in live video streaming and remote production solutions, have announced a reseller agreement that will make Qumu an authorized reseller of the full LiveU portfolio.
The partnership will put particular emphasis on LiveU’s higher end offerings for enterprise applications and will expand Qumu’s ability to support enterprise customers wanting to produce and stream live events reliably and securely over the public internet.
LiveU customers who engage Qumu will gain access to the storage, content management, distribution and analytics capabilities of Qumu’s Video Engagement platform.
“Remote work has driven a dramatic increase in demand from our corporate customers for the ability to stream live, broadcast-quality video to geographically dispersed employees, customers, dealers and other business partners,” said Rose Bentley, chief operating officer, Qumu. “LiveU excels at delivering live HD/4K video, anytime, anywhere, over the public internet on ultra-low latency contribution encoders. We have already successfully collaborated with LiveU on high stakes live events for a major automaker and one of the country’s largest healthcare companies and look forward to deepening this already productive partnership.”
LiveU pioneered IP bonding, a mobile and affordable technology that allows video to be live streamed from anywhere with a cellular signal or internet connection, enabling live transmission for newsgathering, remote production, and enhanced business communications. LiveU Reliable Transport (LRT™), developed by LiveU over the past decade, is used extensively for contribution, backhaul and distribution over the public internet and is now optimized for 5G networks, as well.
“LiveU has built mission-critical live video solutions for the top-tier news and sports markets, and now we’re bringing this technology to the enterprise space,” said Mike Savello, vice president of sales, LiveU Americas. “As we’ve seen during the pandemic, it is vital for enterprise customers to uphold business continuity. Live video affords opportunities to communicate internally/externally, promote the brand, conduct QA, and engage with employees in real-time – from any location. We continue to enhance the LiveU platform with new capabilities to make it fit the needs of the corporate environment and look forward to ongoing collaborations with Qumu.”
LiveU recently added Air Control, a “virtual green room” solution that meets the growing needs of corporate customers who need to orchestrate live events involving multiple on-air presenters in multiple locations using different devices. “Air Control can help our enterprise customers use their existing teams and technical infrastructure to produce flawless live events,” Bentley said.
LiveU can also equip corporate communications, marketing communications, and in-house video production teams with the technology to remotely control mobile, one-touch production resources to streamline quick turn live broadcasts from a C-suite office, for example.
“With our equipment in a Remote Production workflow, there is no need for a full on-site production crew,” said George Klippel, LiveU's director of channel sales, North America. “Simply, send a camera person with a LiveU unit to the office, assembly line or other corporate environment, turn on the LiveU unit and transmit live content back to the production studio or control room in another location. We make it easy and affordable to develop internal and external content for corporate entities.”
“We are thrilled to welcome Qumu as a LiveU reseller,” Klippel added. “The combination of Qumu’s engagement and analytics tools with our capabilities to deliver broadcast-quality video securely, reliably, and cost-effectively is a compelling package for any organization that needs to deliver a high impact message at scale.”
See the LiveU and Qumu collaboration live at the 2022 NAB in Las Vegas on Sunday, April 23 or online at www.facebook.com/LiveU.fans. The case study presentation features Qumu’s deployment of the joint technology solution for a national pharmaceutical retailer customer.
For more info, visit: https://get.liveu.tv/nab-2022/.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.