Partnership pumps up digital signage at gas stations

Digital signage continues to permeate all levels of the common citizen's retail experience. With solutions at malls, supermarkets, large venues and other types of businesses frequented by shoppers, three companies are now integrating digital signage networks at the fuel pump dispenser at gas stations.

PumpMedia, Real Digital Media and Avocent have formed a partnership to create and deliver digital signage content to people stopping to fuel up at gas stations.

Real Digital Media's NEOCAST digital signage platform and Avocent's Emerge wireless HD extension technology are combined with PumpMedia's pump-top video enclosure to deliver video and audio content to refueling motorists. Today, NEOCAST and Emerge are fully interoperable as an integrated joint solution. Through PumpMedia, a Global 50 petroleum company has selected the joint solution, and deployments at additional fuel retailers are expected throughout 2007.

Petroleum companies considering the adoption of digital signage solutions face a number of unique technical and environmental challenges. The PumpMedia solution helps these companies to reach motorists at the pump, drive them into the convenience store and reach them again at the point-of-purchase.

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