NPAW Launches New Features for OTT Services
The improvements include anti-account sharing tools and cross-device playback resume features
BARCELONA—NPAW has introduced new anti-account sharing and playback-resuming solutions to its suite of analytics apps.
The new Share Blocker solution gives subscription-based OTT services full control over their users’ account sharing to protect their source of revenue. PlayHead Tracker is an cross-device bookmarking solution for existing users that enhances the video playback experience and significantly increases customer satisfaction, NPAW said.
“Tackling abusive account sharing and ensuring a smooth viewing experience are both high on the priority list for OTT providers,” assured Ruben Senor-Megias, chief sales officer of NPAW. ”We are committed to providing services with all the tools they need to face the industry’s evolving challenges, and these new two tools are yet one more example of that.”
Designed to eliminate unauthorized account sharing and service abuse in OTT subscription services, the NPAW Suite’s new Share Blocker app enables advanced account management strategies that promote security and fairness for all users, the company reported.
With custom profile creation and advanced monitoring, services can effortlessly define and enforce the maximum number of in-house users, IPs, and concurrent sessions for each type of user account.
On the other hand, the new PlayHead Tracker app solves inconsistent and unreliable video playback resumption across devices, enhancing customer satisfaction and retention. NPAW’s 5-second beat provides users with an unparalleled average resume accuracy of 2.5 seconds, while the tool’s fully-developed, low-latency API ensures minimal impact on video playback startup times. A hassle-free integration requires minimal effort to incorporate the tool into existing services, NPAW said.
The solutions will be on display at CABSAT 2023 at the booth of the company’s partner, MAAS World (#S1 - E21, Dubai World Trade Center). Book a meeting here.
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.