WALLDORF, Germany—Software giant SAP SE has announced that the National Basketball Association (NBA) will leverage its RISE with SAP offering to facilitate the global sports and media business’s ongoing cloud evolution.
“The NBA and SAP have a strong history together that we aim to build upon with this latest cloud-driven initiative,” said Krishna Bhagavathula, chief technology officer and senior vice president for the NBA. “RISE with SAP is an important offering that will support the NBA’s cloud strategy and vision.”
As part of the deal, the NBA will migrate its cloud-based SAP software environment, including SAP S/4HANA Cloud, to Microsoft Azure.
With this new environment, the NBA plans to continue modernizing and consolidating critical business processes to operate more efficiently, power several direct-to-consumer and fan engagement initiatives, and support the league’s international growth strategy, the companies reported.
“The NBA has consistently delivered cutting-edge experiences for fans powered by industry-leading innovation in sports and entertainment,” said Lloyd Adams, SAP North America senior vice president and managing director of East Region. “We look forward to helping the NBA continue its impressive cloud transformation strategy via RISE with SAP.”
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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