WideOrbit announced the hiring of Brian Burdick as executive vice president of Digital and Programmatic.

Admeta’s core functionality includes artificial intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.

Harmonic announced that its ProMedia Origin and ProMedia X Origin multiscreen media servers have been integrated with Microsoft PlayReady digital rights management technology for content access protection.

This acquisition is part of an ongoing initiative to expand WideOrbit’s digital offering for major media companies.

Front Porch Digital announced that Phil Jackson has been promoted from chief operations officer to chief strategy officer.

WideOrbit announced an exclusive partnership with TubeMogul to develop a programmatic platform for brands and agencies to purchase broadcast television and digital video advertising from a single platform.

Magna Global, WideOrbit and Tribune Media Co., announced the launch of WideOrbit’s WO Central, which offers programmatic targeting and automated buying to both local and national marketers.