Microsoft AdExchange Chief Architect Joins WideOrbit

Ian Ferreira to lead development of WideOrbit programmatic platform

Author:: posted by Deborah D. McAdams
Updated:: Feb 23, 2018
Original:: Dec 19, 2014

SAN FRANCISCO and SEATTLE—WideOrbit announced that it has hired Ian Ferreira, formerly chief architect of Microsoft AdExchange, as senior vice president of Programmatic TV and is charged with building WideOrbit’s TV Ad Exchange and suite of cloud-based services.

In his decade-plus tenure at Microsoft, Ferreira led engineering teams to develop advertising products for web and application platforms, including the new MSN platform running on a 30,000-core footprint and Microsoft Advertising’s Windows Ads-in-Apps ad solution. He was also chief architect of Microsoft Ad Exchange (formerly AdECN), where he built out technology and business strategy and led engineering for Microsoft adCenter’s paid search products.

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WideOrbit announced the hiring of Brian Burdick as executive vice president of Digital and Programmatic.

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WideOrbit announced an exclusive partnership with TubeMogul to develop a programmatic platform for brands and agencies to purchase broadcast television and digital video advertising from a single platform.

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Admeta’s core functionality includes artificial intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.

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This acquisition is part of an ongoing initiative to expand WideOrbit’s digital offering for major media companies.

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