NEW YORK—After leaving Hulu last week, Kelly Campbell has been named president of the NBCUniversal streaming service Peacock.
Campbell will join the Peacock leadership team starting in November and will report to Matt Strauss, chairman, Direct-to-Consumer and International, NBCUniversal.
In the new post, Campbell will be responsible for Peacock’s streaming business and work closely with leadership across NBCUniversal television, film, news, and sports on Peacock live and original programming. She will be based in L.A. , the company said.
“On the heels of Peacock’s success in its first year, we are thrilled to bring Kelly’s leadership and expertise to the team as we continue to accelerate Peacock’s vision and strategy,” said Strauss.
Previously, Campbell served as president of Hulu, where she led the streamer’s live and on-demand businesses. She joined Hulu in 2017 as chief marketing officer, where she played a key role in accelerating the service’s growth and momentum.
Prior to Hulu, Campbell spent more than a decade at Google where she held a variety of leadership and marketing roles across the Google Ads and Google Cloud businesses. She began her career in investment banking at JPMorgan Chase.
A respected leader and innovator, Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch and FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV, and Forbes’ Most Influential Global CMOs.
She graduated Magna Cum Laude from Vanderbilt University and has a Master of Business Administration degree from Harvard Business School.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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