The organizers of this year’s IBC Show have announced it will take place as planned Dec. 3-6 at the RAI in Amsterdam, despite the Netherlands entering a three week partial lockdown.
The announcement follows a decision at yesterday’s IBC Partnership Board meeting to continue with the planned event as the event’s organizers believe it “can be delivered safely and create the essential business momentum that the industry needs”.
The show will take place in a “protected zone”, with a perimeter fence surrounding The RAI exhibition centre and all attendees entering via two check points, at The Elicium at entrance D and at Hall 5.
To access the show, visitors will be required to show their Covid status and answer health screening questions before picking up their badge or entering the show floor. Social distancing of 1.5 meters will be in place whilst queuing for the entry check.
“As content and technology companies strive to recover from the awful impact of Covid-19, IBC2021 will be the catalyst that brings the industry together again and enables us all to get back to doing business in person,” said Michael Crimp, chief executive of IBC. “We have the support of many of the leading technology companies in the market such as Blackmagic Design, Bridge Technologies, EKT, UK Tradefair, and a full agenda of content and events that will make attending IBC a valuable and rewarding experience.
“We recognize that attending a live event is not for everyone at this time, and we fully respect individual decisions. We will forge ahead with our IBC Digital offering to ensure that whether onsite in Amsterdam or onscreen at home the industry can come together,” Crimp added.
Due to the restrictions brought in by the Dutch government on Saturday, the show will now close at 4.30 p.m. from Friday-Sunday, and at 4 p.m. on the Monday. However, exhibitors and distributors will be allowed to enter the building from 8:00am and stay in the building until 6 p.m.
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