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Hill Country Studios Selects Vision for Construction of Virtual Production Stages

virtual production
(Image credit: Hill Country Studios)

SAN MARCOS, Texas—Hill Country Studios has announced that it will be using Vision, a Houston-based, video production company, to construct two state-of-the-art LED stages. 

Vision will be responsible for designing, installing and maintaining LED-wall stage technology, called an “LED Volume,” in two of Hill Country Studios’ stage spaces. 

The dual virtual production stages will rank among the largest in North America and the first of their kind in Texas. 

Vision’s extensive experience in high-end production and augmented reality development will allow Hill Country Studios to offer bespoke technical workflow solutions and customizable stages agile enough to support a wide range of production crew needs, the companies said. 

Hill Country Studios (opens in new tab) is slated to begin construction in early 2023. 

“From day one, we knew that Hill Country Studios was going to be one of the most cutting-edge film studios in North America and a facility that moves the industry forward,” said Cory McLoud, co-founder and CEO of Hill Country Studios. “To build a Tier One facility, you need Tier One talent. That’s why we’ve partnered with Vision to bring world-class digital production technology to Texas and beyond.” 

A main focus of Vision’s efforts will be the installation of LED Volumes at Hill Country Studios. LED Volumes, which serve as a technological replacement for traditional green screens, are a next-generation approach to filmmaking that dramatically reduces the time, effort and cost of digital production for film and TV projects. 

LED Volume production studios also enable crews to begin visualization prior to the first day of a shoot, further streamlining post-production editing workflows, the companies said. The technology is being increasingly used to produce major films and television shows, with recent examples including “The Batman” (2022), “The Mandalorian,” HBO’s “Westworld” and Netflix’s “1899.”

“Hill Country Studios is set apart by our uniquely people-driven approach to design philosophy, which is creating an efficient, easy-to-use shooting ecosystem,” said Blake Kotrla, Hill Country Studios’ chief technology officer. “Our team’s background is in production, which drives every decision we make. We’re building toward creating a better way to do things on set, including introducing technological advancements that will help everyone from studio execs to below-the-line workers.” 

“We’re thrilled to join Hill Country Studios in bringing the next generation of film and television to Texas,” added Josh Beard, CEO at Vision. “Our team is eager to establish Hill Country as a go-to LED Volume operation for major motion picture and video projects, which will drive innovation and advance talent in the field of Virtual Production.” 

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.