DALLAS—CBS Stations has expanded its use of an in-house developed augmented reality and virtual reality solution for news and weather with the launch of a new AR/VR studio at CBS Texas.
The launch makes CBS Texas the first station in the region to introduce this technology. It is the eighth market where CBS Stations has launched the solution since it was first developed at its Bay Area operations.
CBS Texas debuted the AR/VR system on-air Monday, June 23, during the CBS News Texas 5 p.m. newscast, led by First Alert chief meteorologist McKenna King, who guided viewers through the first immersive weather segment using the new platform.
The AR/VR-enabled studio, measuring approximately 20,384 cubic feet, transforms storytelling by offering a dynamic, visually rich experience that brings weather to life. From hyperrealistic weather simulations to immersive storytelling environments, the technology enhances both presentation and viewer comprehension of complex topics, the station group said.
“The launch in Texas further underscores our commitment to investing in the future of local journalism,” said Jennifer Mitchell, president of CBS Stations and CBS News and Stations Digital. “Through the expansion of our technological capabilities, we continue to deepen how we serve our communities, elevate the viewer experience and shape the future of broadcast journalism.”
“Over the past year, we’ve evolved every part of our newsroom – from refreshing our newscasts, updating our brand and building a multiplatform coverage strategy,” said Raquel Amparo, president and general manager of CBS Texas. “This technology is the next chapter and allows us to enhance meaningful content for everyone we serve.”
The launch follows successful implementations in New York, Los Angeles, Chicago, Philadelphia, the San Francisco Bay Area, Denver and Miami.
