A survey by Harris Corp. finds broadcasters aspiring to improved services for viewers, from more local HDTV news and programming to advances in Internet and mobile TV content.
In addition to meeting the deadline to convert over-the-air transmission from analog to digital, the survey showed that:
- 66 percent of broadcasters plan to provide consumers with more programming in HDTV;
- 55 percent said they will multicast additional DTV channels;
- 50 percent expect to broadcast live programming over the Internet and derive additional revenue from their station’s Web site; and
- 28 percent expect to provide programming over mobile handheld devices including cellular phones, PDAs and laptop computers.
“The survey shows that U.S. broadcasters are fully embracing the conversion to digital and high-definition TV and the additional revenue opportunities it will provide,” said Tim Thorsteinson, president of Harris Broadcast Communications. “The transition to digital equipment and supporting software systems is not only allowing broadcasters to offer expanded services, but also to create a seamless workflow and reduce costs.”