Grass Valley, Eurosport Partner on ‘True Cloud’ Playout

(Image credit: Grass Valley)

MONTREAL—Eurosport has selected Grass Valley’s new GV AMPP Playout solution to help achieve its goal of a unified content delivery system.

The broadcaster is aiming to use cloud and remote technology within a unified production ecosystem to allow it to create and distribute content onto any platform, from anywhere in the world.

It will employ the new playout installation to deliver every minute of its event coverage across all platforms: linear television, online, streaming and social media.

Eurosport is the first broadcaster to install GV AMPP Playout, which is built on a cloud-first, microservices architecture. According to Grass Valley, the solution gives customers “infinite scalability” with the ability to provision any number of channels quickly and easily with very low latency.

Grass Valley added that the playout application is fully cloud-based and expandable with future GV AMPP applications, allowing Eurosport to use a distributed team of operators connected via the Cloud to manage the high volume of content and playout channels that the broadcaster typically handles.

“Eurosport’s technology transformation is a fundamental part of the evolution of Eurosport business and delivery across both linear and digital platforms, helping us to unify and streamline all our operations. Many of these were previously disparate legacy systems, but now we can leverage content so much more effectively and across the organization, from whichever location our teams operate,” said Gordon Castle, Eurosport’s senior vice president, Technology.

Jenny Priestley

Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.