DAD arms itself with UK channel

London-based professional audio distributor eMerging has signed a distribution agreement for the UK and Ireland with analogue-to-digital converter manufacturer Digital Audio Denmark (DAD). The agreement is part of a wider move by eMerging to expand its business.

The distribution deal in particular covers DAD's AX24 modular A-D/D-A converter. The unit is expandable from two to eight channels of I/O and supports sample rates up to 384kHz.

"We have been providing converter solutions to our customers for a long time," explains eMerging's Paul Mortimer. "The relationship with DAD is very exciting for us, as their converters have a fantastic reputation for unrivalled reproduction quality; a view reflected by many highly respected 'golden-eared' industry figures across the world."

According to Mikael Vest, CEO and co-founder of Digital Audio Denmark, "The UK remains one of the liveliest markets worldwide for high-quality pro audio equipment, and to grow our sales there, we really need an experienced distributor based in London."