Cox Brands With BTi

The Atlanta-based Cox Television station group has selected BTi's Attendant Solutions branding graphics software to streamline its graphics operations and enhance its on-air branding.

Cox will use the BTi Attendant Solutions to collect data from multiple sources and use that information drive SD and HD informational graphics to air. BTi Attendant Solutions are automated software applications that enable broadcasters to efficiently insert branding and promotional graphics, as well as dynamic data, into their program streams using leading brands of character generators.

"The BTi Attendant Solutions software offers multiformat, device-independent flexibility that ensures that our creative objectives can be achieved efficiently with maximum automation and within any infrastructure," said Sterling Davis, vice president of engineering at Cox.