CES2009: NBC-U Returns as Broadcast Partner

The 2009 International CES announced this week that NBC Universal is returning as an official “broadcast partner” for the annual electronics confab.

The company will debut an interactive and multi-faceted show floor exhibition, highlighting the range of digital programming produced by its broadcast, cable and motion picture properties. In addition, select NBC Universal broadcast and cable entities will broadcast live from the CES exhibition floor. CES takes place in Las Vegas, Jan. 8-11, 2009.

“The collaboration between the technology, content and broadcast industries grows stronger each year as new platforms are introduced, providing consumers with greater access to information and entertainment," said Gary Shapiro, president and CEO, CEA. "With major content exhibitors, including NBC Universal's dynamic exhibition and live broadcasts, and dozens of conference sessions featuring high level industry executives and the latest industry trends, the 2009 International CES is a must attend event for everyone in the content community."

"We are thrilled to return for a second time as the exclusive broadcast partner at the International CES," said George Kliavkoff Chief Digital Officer, NBC Universal. "Our consumers demand access to our content anytime, anyplace and on the platform of their choice -- be it a laptop, mobile phone, portable media player or yes,... a television. And it's our job to give it to them. What better way to drive that message home than having a major presence right in the heart of all the action at CES surrounded by the latest in technology and the companies that help bring that rich experience to consumers."