Canada’s Olympic Broadcast Media Consortium to acquire Winter Games with Hitachi HD cameras

Canada’s Olympic Broadcast Media Consortium, the official Canadian broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games, will use 39 new SK-HD1000 HD studio/field cameras from Hitachi Kokusai Electric for its coverage of the Winter Games in February. Hitachi has also been contracted to provide on-site technical support.

Allan Morris, senior vice president of engineering, operations and IT at CTV, Canada’s Olympic network and lead broadcaster within the consortium, said the Hitachi SK-HD1000 cameras are versatile and well-suited to both HD studio and field applications.

The Hitachi HD cameras are being installed on the consortium’s sets at the international broadcast center in Vancouver. The rest of the cameras will be deployed to various venues focusing on events of particular interest to Canadian viewers, such as hockey, figure skating and curling.

Following the 2010 Winter Games, the Hitachi SK-HD1000 cameras will be deployed to the consortium’s various stations to facilitate HD upgrades, add HD news and replace aging cameras, Morris said. “For us, these cameras represent a long-term capital investment. They will also be used to cover the 2012 Olympic Summer Games in London,” he said.

Canada’s Olympic Broadcast Media Consortium is a partnership between leading media conglomerates CTV and Rogers Media and will provide coverage in English, French and other languages on multiple platforms. The Consortium will deliver 4500 hours of coverage from the 2010 Winter Games.